The New Johnsons #CHOOSEgentle – Launch event

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The New Johnsons is here and I was among the few privileged mothers in India to feel the more gentle Johnsons for the first time on the launch event at ITC Maratha, Mumbai.

I have been a Johnson’s baby. I am a proud Johnson’s mother now. Johnson’s baby has been the most trusted brand for more than 100 million mothers across the world. For 125 years they have been working in getting the #bestforbaby.

Check out my vlog when I went to celebrate 125 years of Johnson’s at the plant in Mulund, Mumbai.

With the changing world, Johnson’s understands the need of the new generation and has come up with the new more gentle Johnson’s.

The New Johnsons #CHOOSEgentle

The New Johnsons

I along with 82 other mums was invited for an exclusive launch of the New Johnsons to Mumbai.



Location of the event

The event was held in ITC grand Maratha, Mumbai ballroom. There was a pre-event dinner on 7th August. The main event was on 8th August, 2018.

Johnsons has always amazed me with the kind of arrangements they make for the mothers. We were sent e-invites 2 days prior to the event.

Johnsons always have the cutest Invites

Received the cutest invite for the event in the room. I was all set for the pre-event activities and dinner.

Invite in the Room

On 9th of August we were introduced to “The New Johnsons”.  The sneak peak with the entire setup was so amazing.

Clear cards

The event was organized amazingly with lots of experiments and activities around the new products so that we can get the first hand experience of the products.

Buy the new range here



As a little girl I associated babies with Johnson’s smell. As a mom I always trusted them for getting the #bestforbaby. It was one of those once in a lifetime occasions for me to witness the New Johnson’s. I feel privileged and nontenured to be among those 82 fortunate moms from all over India to see the new Johnson’s. Thank you JOHNSON’S baby and BabyChakra for trusting me.

Whats new in The New Johnsons

It comes with the promise of Gentle inside and Gentle outside.

Buy the new range here

#GentleInside

  • It is transparent. Visible Pure
  • It is more gentle because
    • No Parabens
    • No Sulfates
    • No Phtalates
    • No Dyes
  • Its fragrance follows the fragrance standard 2.3 approved by INTERNATIONAL FRAGRANCE ASSOCIATION (IFRA).
  • Each ingredient is tested for 12 months before being used.
  • It passes 4 skin allergy test and is clinically proven mild.



#GentleOutside

  • Safety lock tear to open
  • Shaped as a tear drop for ease of holding
  • Designed so that can be used by just one hand.

The New Johnsons is as gentle as a mother’s touch, father’s care and a sibling’s love.

Want more reasons to #chooseGentle??

  1. 96% of the ingredients are naturally derived – naturally derived Soyabean/coconut oil is being used in the new Johnsons baby products.
  2. The formula of the product is improved. It is softer and quick absorbing. It lathers more with little product. Easily rinsed and leaves no residue.
  3. The ingredients are not harmful to the environment.

Buy the new range here

It was such an honor to be part of the great event and see the products and the science behind making these products so closely.



And as I mentioned Johnson’s never misses the opportunity to pamper the moms as well. They gave this amazing hamper of Nutregena products to each mum.

I would want to thank BabyChakra for the wonderful opportunity of interacting with the brand and giving us the first hand experience.

Baby Chakra team with new Johnsons

Buy the new range here

Check out the vlog here

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