With the kind of opportunities and resources available, anybody can become a blogger, but what makes you stand apart from all the others is the brand value and valuable content you Add for your community. Adding value to the content and brand is one of the key things to take the blog to the next level.
I Promise to Add Value as a Blogger – Blogchatter Commandments
What is a Brand Value?
Brand value for me is a bridge that connects you and your brand or blog with your followers or customers. The brand’s value develops a good relationship between you and your followers.
Most of the bloggers miss out on understanding what Brand value is. They might think of it as a logo, theme, domain and stuff but not the branding. Often I hear bloggers saying I’m a blogger, not a business or I already have a logo or no need for the new brand as such or I don’t sell any physical products so why should I have branding and many more
But your blog needs branding as any other business. To make things a bit more clear, you are your blog’s brand.
Your branding should reflect you, your voice, your opinion and your thought process. While branding you will have to be sure what you want your blog to look like and what kind of impression and feel it should invoke in people and who are your target audience. You will have to brand your blog accordingly.
When you do branding and adding brand value to your product efficiently, it’ll give above a best first impression. It’ll help you connect with like minded people. It would be easier for bloggers and other brand companies to connect with you.
So brand value to your website is like creating a portfolio of your blog and this will help grow massively.
Just giving good brand value and stopping there isn’t the only thing you should focus on. Rather also focus on content value. If you have a great brand value and not quality content is produced then there is no point in branding.
Select topics which go well with your brand values. For example:- your blog is about women empowerment blog. On your platform, it will suitable for you to talk about women’s issues where it will totally irrelevant to talk about products related to Men’s skincare. Right?
That’s how you will have to select the perfect issues and topics that suits your blog and your content.
If you haven’t been adding value to your blog, start doing now and build a brand for yourself and your blog!
This post is a part of Blogchatter Half Marathon.
Read other post from the Marathon here